With the approach of the festive season, Indian E-Commerce companies are gearing up to fulfil consumer demands during the annual shopping frenzy. This surge in shopping activity is project to generate almost 700,000 gig jobs in the second half of 2023.
With July opening up the market with shopping festivals by various e-commerce players, the sector currently has around 200,000 open positions for temp workers primarily in the last mile delivery space and warehouse operations jobs.
This year’s festive hiring is anticipate to witness a remarkable 25% increase in gig jobs compare to the same period last year, reflecting the sector’s optimistic outlook and aspirations to boost positive sentiments.
The demand for gig workers during the festive season has been consistently rising, not only in tier-1 cities like Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai but also in tier-2 and tier-3 cities like Vadodara, Pune, Coimbatore.
In both metropolitan areas as well as tier-2 and tier-3, there is a predominant need for roles such Warehouse Operations, Last-Mile Delivery Personnel and Call Center Operators, however, the proportion of demand is higher in the tier-2 and tier-3 cities versus in tier-1 as against last year.
This is primarily owing to the recovery in rural demand expected in the back of easing inflationary pressures.
Despite the challenges posed by the macro-economic situations, the surge in employment opportunities presents a positive outlook for gig workers all across the country.
Businesses are actively recruiting temporary workers to ensure best customer experience during the festive period.
As a result, the job market in these cities is thriving, providing a much-needed boost to the local economies.
Speaking about the increasing demand, Mr. Balasubramanian A, Vice President and Business Head, Teamlease Services, said :
This year’s festive season unveils a dynamic landscape characterized by opportunities and disparities. The statistics show a remarkable 69% surge in gig workers earning more than ₹150,000, indicating a thriving high-income segment.
Additionally, there is a significant 62% increase in gig workers earning between ₹85,000 and ₹150,000, reflecting a prospering middle-income bracket.
However, it is essential to acknowledge the challenges faced by the lower income bracket, as evidenced by the slower 26% increase in salary among gig workers earning less than ₹20,000.
On a more positive note, the 20% increase in salary for workers earning between ₹20,000 and ₹40,000 points towards a promising middle-income group.
Mr. Balasubramanian A said :
Furthermore, the data show that the surge in gig/temporary workforce hiring is not limited to the e-commerce sector.
Many other industries are also ramping up their recruitment efforts to meet the festive season’s demands.
Retail and logistics are among the prominent industries that are expanding their workforce to meet the increased consumer activity during this festive season.
About TeamLease Services Pvt. Ltd.
TeamLease Services is one of India’s leading people supply chain companies offering a range of solutions to 3500+ employers for their hiring, productivity and scale challenges.
A Fortune India 500 company listed on the NSE & BSE, TeamLease has hired 20 lakhs+ people over the last 20 years.
One of India’s fastest growing employers, TeamLease also operates India’s first NAAC Accredited Skill University and India’s fastest growing PPP Degree Apprenticeship Program.
The Company offers solutions to large, medium and small clients across the 3Es of Employment (over 2.9 lakhs associates/trainees), Employability (over 5 lakhs students) and Ease-of-doing Business (over 1000 employers).
In FY2015, TeamLease rolled out DA (Degree Apprenticeship) to provide on-the-job training to apprentices.