Facebook launch advertisements on its Instagram Reels globally. The Facebook aiming to make money from its short-form video platform which began testing Instagram Reels advertisements in India, Australia, Brazil, and Germany in April.
Justin Osofsky Instagram’s Chief Operating Officer Said :
“We see Reels as a great way for people to discover new content on Instagram, and so advertisements are a natural fit,”.
“Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertain.”
The Advertisements loop can be up to 30 seconds long will appear between individual Reels.
Facebook said it will begin testing advertisements inside its virtual reality Oculus headsets in partnership with several game developers, including Resolution Games.
Advertisements will begin to appear in Blaston an action game developed by Resolution and in other Oculus games over the coming weeks.
Facebook said that Oculus users will be able to hide individual advertisements or choose not to see advertisements from a certain advertiser.
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