Ranbir Kapoor, Bobby Deol, Anil Kapoor, and Rashmika Mandanna with the blockbuster success of Animal and the credit goes to the T-Series internal marketing team, which taste the success by its marketing strategy for the blockbuster.
Team of ‘Animal‘ rarely gave interviews or went to reality shows to praise audience as Animal did all the talking for itself.
First time the audiences witness a ‘Pre-Teaser’ of a film which left the nation amused.
Animal team then release teaser of the film follow by the song ‘Satranga’.
Ranbir Kapoor’s surprise visit on Arijit Singh’s concert while he sang the song was truly a moment to remember.
After that a special collaboration of Ranbir Kapoor during a World Cup match garner attention, seamlessly integrating ‘Animal‘ into the sports arena.
As exclusive previews of the trailer for the Mumbai press was follow by a grand trailer launch in Delhi to start buzz.
After that strategic album launch with Spotify and a three-city tour in the South with a pre-release event in Hyderabad with regional stars help to get into diverse markets.
Bobby Deol‘s entry song premier on YouTube, maximizing online engagement.
Kudos to the marketing efforts of the team.
Sandeep Reddy Vanga said :
“The immense happiness expressed by the entire team and I confirms the invaluable contribution and impact that the marketing and promotional campaign made on the overall success of ‘Animal.’ It’s a resounding success for the team.”
Collaborating with major media houses, a half-hour segment gives deeper insights and late-night and early morning shows in Mumbai makes diverse schedules.
Rahul Ram Dwivedi (RRD) is a senior journalist in 2YoDoINDIA.
NOTE : Views expressed are personal.
