GlaxoSmithKline Pharmaceuticals Limited announce that the acclaim actress and mother of two, Kareena Kapoor Khan will be the face of their latest digital campaign, “Faisla Sahi, Zindagi Sahi”. Through this campaign, GSK calls on parents to comply with the vaccination card for their children as recommended by their paediatrician, not only through infancy, but also 1 year and beyond.
In the digital films, Kareena talks about the ‘moments’ a child may miss because of ‘missed vaccination’.
Kareena Kapoor Khan said :
Childhood infections such as flu, meningitis, chicken pox, and hepatitis A can be dangerous for children, and in some cases may require hospitalisation and can negatively impact their crucial developmental milestones.
Vaccination can help provide protection against these harmful infections and enable them to lead a healthy life.
The Indian Academy of Paediatrics (IAP) recommends a vaccination schedule for children till 18 years of age.
Parents often diligently follow the require vaccination card for the first year, after which vaccination can sometimes take a backseat, and children may miss some vaccinations.
The campaign, “Faisla Sahi, Zindagi Sahi” encourages parents to comply with the vaccination card for their children, even beyond the first year of life, in consultation with their paediatrician.
Dr. Rashmi Hegde, Executive Vice President – Medical Affairs, GlaxoSmithKline Pharmaceuticals Limited, said :
The campaign attempts to bust some myths around vaccine hesitancy that are prevalent amongst parents which are driven by misinformation, negative beliefs, and safety concerns around immunisation.
It also appeals to parents to log on to the website MyVaccinationHub.co.in which provides information on vaccination in 12 languages; and has a ‘digital vaccination tracker’ with timely reminders for parents to keep track of their children’s vaccination.
The campaign will run across multiple media formats including digital videos on YouTube, MyVaccinationHub.in, and at paediatricians’ clinics across the country.
About GlaxoSmithKline Pharmaceuticals Limited
GlaxoSmithKline Pharmaceuticals Limited is a subsidiary of GSK plc, a science-led global healthcare company with a purpose to unite science, technology and talent to get ahead of disease together. Visit GSK-India.com for more information.