Maison D’ Auraine, a conglomerate with a bouquet of the most revolutionary, innovative and luxury brands in the hair, beauty & personal care under its umbrella launches the premium Dutch haircosmetics brand, Keune in India.
With over 100 years of legacy in the hair care industry, Keune, a family-own Dutch brand is recognize worldwide for its innovative products and high-quality ingredients.
With this exclusive launch, Maison D’ Auraine has strengthened its commitment to bringing world-class scientifically-backed sustainable and innovative products that drive tangible results.
Driven by the purpose of creating a world where everybody feels empower, Keune’s line of curate avant-garde progressive solutions for hair have develop using the latest technology and are design to meet unique needs.
The extensive product portfolio includes luxe colour treatment solutions, rejuvenating care essentials like shampoos & conditioners manufactured using a five-mineral complex and a versatile collection of affordable and premium hair styling staples designed to nourish and tame versatile hair types.
Commenting on the momentous occasion, Mr Aprit Jain, Founder & MD of Maison D’ Auraine said :
Commenting on the partnership, Mr Eelco Keune, CEO of Keune Haircosmetics said :
Keune, being a global leader in professional haircare products recently attain B Corp™ certification, underscoring the company’s dedication to environmental sustainability, ethical business practices, and social responsibility.
With this strong commitment to engaging in sustainably responsible practices, the 100% cruelty-free and vegan brand has bolstered its efforts to reduce its carbon footprint, using recycled materials in its packaging, and sourcing ingredients responsibly.
Acknowledging the significance of skill development within the beauty industry, Maison D’ Auraine actively organises trainings, seminars, and educational conferences for its salon partners & hair dressers.
Enabling the hair dresser community and creating seamless processes & efficiency across product portfolio for different markets.
These initiatives span both metro and non-metro cities, aimed at building capabilities and nurturing talent.
The Keune product portfolio is exclusively available through Maison D’Auraine at 25000+ premium salons across India.
About Maison D’ Auraine
Maison D’ Auraine, a pioneering conglomerate founded in 2014, stands at the forefront of revolutionizing the beauty and wellness landscape through its innovative and sustainable approach.
With an impressive portfolio of premium and luxury brands, including GK Hair, pH, and the upcoming launch of 100-year-old Dutch legacy Keune Haircosmetics, Maison D’ Auraine is commit to delivering excellence in haircare and beyond.
The brand’s dedication to clean, cruelty-free products is reinforce by cutting-edge research at its Research & Development Centers in India and Europe.
The conglomerate has collaborations with over 10,000 premium salons across 250 Indian cities underlining its expansive reach and commitment to democratizing luxury beauty.
The company aims to boost its collaborations to 25,000+ salons across India, with a plan to reach 18,000+ pin codes in the forthcoming year.
Maison D’ Auraine’s decade-long journey is a testament to its unwavering values of innovation, sustainability, and empowerment through beauty.