FIFA announce the launch of the sports documentary Maitanam for the newly launch digital streaming platform FIFA+ in India. Maitanam joins an elite list of global sports storytelling content as part of the select FIFA+ originals made available globally.
Maitanam, the 40-minute love letter to the game, Maitanam, comprises six inspirational and vivid stories from the Indian state of Kerala where football is a way of life.
This documentary film is now streaming worldwide on FIFA+.
Maitanam, the Malayalam word that literally means ‘ground‘ or, by extension, stadium, is a loving ode to Kerala’s passion and attempts to capture the Malayali passion for the sport, and also its ubiquity in the state of Kerala.
From the state capital Thiruvananthapuram in the extreme south to the commercial capital Kochi and the cultural capital Thrissur, the documentary covers diverse terrains, meeting priests that play barefoot, a women’s team that has making waves in overseas competitions, little girls training under nonagenarians, and a fascinating football commentator whose passion for the game is manifest in every belly-laugh and anecdote to the game of football in the state of Kerala.
Andrew Whitelaw, commissioning editor & APAC content lead at FIFA+ Said :
James Rego, head of broadcast and production at RISE Worldwide Said :
With this documentary, RISE Worldwide shines a light on the ‘beautiful game’ as play in India.