Mountain Dew® has always maintain that the difference between ‘ordinary’ & ‘extraordinary’ is the decision to move beyond fears & self-doubt. Continuing its efforts to inspire the youth of India to overcome their fears through gripping and thought-provoking cinematic TVCs, Mountain Dew® today unveiled its new film featuring brand ambassador, Hrithik Roshan.
With larger-than-life, high-octane stunts and an inspiring storyline, the new campaign will extend the brand’s ongoing ‘Darr Ke Aage Jeet Hai’ positioning across its consumers in India.
The high-octane film begins with the megastar Hrithik Roshan gearing up to perform a never-done-before freefall stunt in a cargo plane from a supremely high-altitude while being televised across live television.
As his crew points at the risk quotient of the stunt, we see a seemingly worried Hrithik as he evaluates the choice in front of him.
A resolute look crosses his face as he takes a sip of Mountain Dew® and takes the challenge head-on and emerges victorious.
The film is a reiteration of Mountain Dew®’s belief that in the face of any challenge there are 2 choices; either succumb to fear & turn back or overcome the fear & move ahead – it is this choice that set’s the real heroes apart from the rest.
Vineet Sharma, Category Director, Mountain Dew, PepsiCo India said :
Hrithik Roshan, said :
Sainath Saraban, Creative Head and Co-Founder of Studio Simple said :
The new Mountain Dew® campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
Mountain Dew® is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.