The online sales of luggage and bags has surged more than 100% during the first half of 2023, as compared to sales volumes in the equivalent period last year. While the volumes grew more than 100%, GMV grew over 150% during the same period.
The insights were share by Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, on the basis of transactions conducted on the platform.
Most of India’s prominent luggage brands, including VIP, Safari Bags and Mokobara are serve by Unicommerce.
According to Unicommerce, a combination of factors, including a resurgence in leisure and business travel, heightened consumer trust in online channels, and the emergence of several D2C brands is contributing to the rapid growth in the luggage category.
Amongst the items in greater demand are duffles and rucksacks, catering to short-trip enthusiasts and gym-goers.
Additionally, medium and cabin-sized luggage remains highly popular among consumers. Furthermore, shoppers are showing keen interest in baggage accessories such as luggage tags, neck pillows, luggage weight scales, and toiletry bags.
One of India’s largest luggage bags & backpacks company Safari, has been associate with Unicommerce since 2022.
Safari serves customers across the entire country through a range of popular marketplaces as well as its own brand site.
Speaking about enhancing their online business Mr. Deepak Bartwal, VP Supply Chain Management from Safari Industries Limited said :
New-age D2C travel & lifestyle brand Mokobara has quickly emerged as a leading name in the luggage and travel accessories industry with its extensive product line and has been using Unicommerce’s platform since 2022.
The brand is processing an average of over 15,000 order items in a month through its website and across marketplaces.
Talking about the fast-growth of the brand, Rumman Rizvi, Head of Brand and Customer Experience at Mokobara said :
Kapil Makhija, CEO of Unicommerce, expressed the platform’s involvement in the segment, stating :
The rising popularity of luggage and related items on online platforms and brand websites is an indicator of both buyers and sellers reposing their faith in the online discovery and purchase experience.
Unicommcerce, with an integrated range of SaaS solutions helps brands and platforms streamline their operations, handle inventory efficiently and offer a superior customer experience.
Disclaimer: The aforesaid analysis is based on orders processed by Unicommerce eSolutions Private Limited (“Company”) and, may not be indicative of actual trends of industry, and are subject to external factors beyond the control of the Company. The information in this report does not constitute financial advice (nor investment, tax, accounting or legal advice), and recipient shall rely on its independent assessment of industry outlook. Past performance information in this report should not be relied upon as an indication of (and is not an indicator of) future performance of any of the products or categories
About Unicommerce
Unicommerce powers post-purchase experience for brands, marketplaces, and fulfillment providers.
The platform has been deploy by e-commerce retail companies, traditionally offline brands, D2C brands, brand aggregator firms, fulfillment service providers, 3PLs, and marketplaces.
The company has built a strong presence in India and has also expanded to international geographies and is serving clients in the Middle East (UAE and Kingdom of Saudi Arabia) and Southeast Asia (Singapore, Malaysia, Indonesia, and the Philippines).