PUBG : New State will start getting exclusive content for gamers in India, Krafton announce. The South Korean publisher has partner with Sony Music India to bring the song ‘Bad Boy x Bad Girl’ by pop singer Badshah to the battle royale game.
This to be the first of many upcoming collaborations of Indian Pop music with PUBG : New State. Krafton has also kick off a dance challenge and announce the launch of a Web series titled New State Chronicles to enhance user engagement on the new game.
Krafton Said :
Badshah’s song featuring playback singer Nikhita Gandhi will be use in sponsor content, including streams and promo videos.
The game publisher is also working with rapper Raftaar to introduce an exclusive song for PUBG: New State.
Krafton added :
The special song creat by Raftaar will highlight the game’s new features and alongside ‘Bad Boy x Bad Girl’, will serve as the anthem of the game in India.
PUBG: New State is getting its own Web series titled New State Chronicles.
The three-part series will feature celebrities and influencers including Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali, and The Sound Blaze.
It will premiere in December, but an exact release date is yet to be reveal.
Krafton is also hosting a dance challenge where winners are entitled to receive Google Play Store Gift Cards worth up to $5,000 (approx. Rs. 3,74,500).
Participants need to show off their dancing skills by uploading their New State dance videos using the PUBG: New State filter on Instagram and using #NewStateStyle and #PUBGNewState.
Krafton has tied up with influencers and content creators such as Viraj Ghelani, Focused Indian, Bhuvan Bam, and the Comedy Factory to expand PUBG: New State.
Krafton is currently busy fixing bugs and patching loopholes that allow cheating on the game.
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