Reliance Retail has launch a new gourmet food store “Freshpik” in Mumbai. This retail arm of Mukesh Ambani-led Reliance Industries Ltd. (RIL) which recently announce the rollout of its premium mall, “Jio World Drive” in Bandra Kurla Complex, Mumbai.
Freshpik will offer a range of food items comprising fruits and vegetables specially organic varieties and live microgreens, essential ingredients for international cuisines like Japanese, Italian, Korean, and Thai, breads, ice creams, artisanal cheese, chocolates from local and international producers, and frozen desserts.
Reliance Retail Said :
“Design keeping in mind the refine tastes and delicate aesthetic sensibilities of food connoisseurs and well-travelle gourmands, the Freshpik store offers a melange of the finest food products and beverages source from select local and international destinations,”.
The ‘Good for You’ range of premium and healthy food products caters to the diverse dietary preferences of health-conscious customers.
Also customers can choose from exotic varieties of tea and coffee; a wide range of personal care products, including premium ayurvedic and natural products, a host of kitchen accessories like cooking ware, serve ware, and bespoke and ready-to-pick gifting options.
Freshpik comes with immersive shopping concepts created by integrating digital and physical themes that elevate the experience of shopping to a whole new plane.
Many of these concepts are being implemente for the first time in India.
Damodar Mall, CEO Grocery Retail, Reliance Retail, Said :
“If good food is your thing, Freshpik is a paradise. It’s a playground to delight all our senses, touch, see, smell, hear, taste, enjoy Freshpik is a food experience, not just a store”.
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