Reliance Retail Ventures Limited (RRVL) announce that it has enter into a master franchise agreement with 7-Eleven Inc (SEI) for the launch of 7-Eleven convenience stores in India.
Reliance adds that the first 7-Eleven store is set to open on 9th October 9, 2021, in Andheri East, Mumbai.
The Reliance said that this will be follow by a rapid rollout in key neighborhoods and commercial areas, across the Greater Mumbai cluster to start with.
This development comes just a few days after Future Group’s firm Future Retail said that it has terminate its franchise agreement with the US-based convenience stores brand to operate the stores.
The Kishore Biyani-led Future Retail had enter into an agreement with 7-Eleven Inc for operating stores under the brand name in India in February 2019.
Reliance Statement Said :
“With the launch of 7-Eleven stores, RRVL as the country’s largest retailer, takes a step further in its journey of offering a superior shopping experience and compelling value proposition for Indian customers,”.
Reliance is expect to be a significant contributor to local employment and building the eco-system for convenient foods.
7-Eleven will also support RRVL in implementing and localising the unique 7-Eleven convenience retail business model for India which includes to bring its processes and practices.
Isha Ambani, Director, RRVL Said :
“At Reliance, we pride ourselves in offering the best to our customers and we are proud to bring 7-Eleven, the globally trusted convenience store, to India. 7-Eleven is among the most iconic global brands in the convenience retail landscape. The new pathways we build together with SEI will offer Indian customers greater convenience and choices within their own neighborhoods,”.
Joe DePinto, SEI President and Chief Executive Officer Said :
“Our strategic relationship with Reliance Retail Ventures will bring 7-Eleven’s brand of convenient products and services to millions of Indian consumers starting in the city of Mumbai,”
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