Snapchat add special Holi theme AR Lenses, Gulaal Bitmoji, curate Holi playlists, Holi theme content and many more to the app to celebrate the festival of Holi. Users will able to add specific location-base filters to photos from 500 different locations and 32 cities in India.
Snapchat has also introduce a fun ‘Holi Beard’ lens and a lens to wish Holi in different languages that users can engage with and celebrate.
Beyond the Snapchat app, these Lenses will also be available on partner devices like Samsung Fun Mode and Google Camera Go.
Community Lenses are all set to be feature on Snapchat Maps in India.
Snapchatters will be able to activate these Holi special Lenses create by the Snapchat Lens Network community members on Snap Maps directly.
For those who are looking for Holi specific entertainment options, festival-theme content will also be made available across Discover and Spotlight platforms.
Durgesh Kaushik, Director of India and South Asia Market Development at Snapchat, Said :
“Snapchatters are constantly seeking unique and fun ways to celebrate occasions with their friends and family. Our AR tech capabilities have our forte and we’ve successfully pair this with our localization efforts in India. It is no wonder then that last year, a huge number of Snapchatters were reach with our special Holi AR Lenses.”
Special lenses have introduce with a dedicate Holi song for users to incorporate in their Spotlight videos.
Users can also use the Holi AR Lenses on ‘Snap Camera’, the desktop application, to add a Holi twist to their virtual look.
