TikTok began letting users upload videos as long as 10 minutes, as the new platform’s challenge to YouTube. The TikTok, own by ByteDance in China, launch with a one-minute limit on upload videos, but it increase to three minutes last year.
TikTok Said :
“Today we are happy to start rolling out the ability to upload videos up to 10 minutes long,”.
“We hope this will further stimulate the creativity of our creators around the world.”
TikTok more than tripling the length of videos comes as YouTube and Facebook-parent Meta strive to counter the rival with short-form content options and incentives to creators whose posts draw audiences.
YouTube recently laid out goals for this year that include making the lives of creators easier and boosting a popular format that rivals TikTok.
The video-sharing platform is investing in short-form and live video, with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan.
Neal Mohan Said in blog post :
“YouTube creators are the heart and soul of the platform,”.
“To give them every opportunity possible, we’ll continue to invest across our multiple formats.”
Short-form content like the video snippets that are a winning ingredient at TikTok are incredibly popular.
YouTube’s take on the concept, call as “Shorts,” has log more than five trillion all-time views, according to Mohan.
Short videos, typically made using smartphones, can be as long as 60 seconds, with music and comedy as popular themes.
Facebook and Instagram parent Meta has its own spin on the offering called Reels, which chief executive Mark Zuckerberg has said is a priority for the tech firm and growing fast.
