Columbia Pacific Communities (CPC), India’s largest and most preferred operator of senior living communities, is set to mark this year’s World Senior Citizens Day on 21st August 2023 with the launch of an awareness campaign #FraudFighters power by Karnataka Bank.
As a response to the alarming rise in cybercrimes targeting the senior population, the campaign aims to protect and educate them against financial frauds and equip them with the knowledge as well as the skills to safeguard themselves against modern-day cyber scams.
The first phase of the campaign #FraudFighters, aims to drive awareness through interactive audio bytes of open-ended conversations between seniors and scammers.
These engaging audio bytes have been design to empower seniors with insights into the dynamic landscape of banking policies, including officious terms such as OTP and KYC.
Given the complexity of these terms, seniors often find them overwhelming, leading to confusion and leaving them susceptible to cybercrimes and fraudulent activities.
Columbia Pacific Communities has rope in Karnataka Bank as its knowledge partner to amplify the impact of this campaign with a comprehensive 60-minute online awareness session, ‘Unmasking Cyber Fraud for Seniors’ on 17th August, 2023 This informative session was facilitate by a subject matter expert from the bank who equipped seniors with the knowledge and tools needed to safeguard themselves against the escalating threat of online scams.
Veteran actor Poonam Dhillon team up with Columbia Pacific Communities to empower seniors against cyber scams.
In a compelling video message, Dhillon sheds light on the surge in cyber scam cases in India, particularly targeting seniors.
She emphasises the campaign’s goal which is to transform seniors into #FraudFighters and safeguard their hard-earned money.
Poonam Dhillon invites viewers to participate in an interactive awareness session organise by CPC in collaboration with Karnataka Bank, aimed at helping seniors confidently counter online scams.
Speaking on the initiative, renowned actor Poonam Dhillon said :
Speaking about the campaign, Piali Dasgupta, Senior Vice President, Marketing, Columbia Pacific Communities, said :
Pankaj Gupta – Chief Digital and Marketing Officer, Karnataka Bank commented on the association saying :
Various educative content (infographic around cyber crime, quizzes, and a video session helping seniors learn more about cyber crime) find place on a dedicated microsite on the CPC website.
Seniors are encourage to share their personal experiences of online deception on the microsite. By sharing stories, seniors can contribute to collective learning and awareness.
The ongoing marquee annual event of Columbia Pacific Communities, Platform 2023, will culminate into the grand finale on August 21, World Senior Citizens Day.
Every year, on World Senior Citizen’s Day, Columbia Pacific Communities initiates thought-provoking campaigns aimed at fostering awareness and dialogues concerning the challenges confronted by seniors in our nation.
The recent campaign aligns with the brand’s core mission of amplifying the voices of seniors, nurturing their interests, and promoting the brand philosophy of positive aging.
About Columbia Pacific Communities
Columbia Pacific Communities (CPC) is India’s largest and most experienced senior living community operator with close to 1750 residential units under management in 5 cities and 10 locations across south India.
As the pioneer in this category, it is commit to reimagining the concept of senior living in India and creating world-class practices that exceed the expectations of all our stakeholders.
It is part of the Columbia Pacific group, one of the foremost developers of senior living communities in the United States, Canada and South East Asia.
Founded by Dan Baty, Columbia Pacific has more than 40 years of experience and expertise in designing, building and managing senior housing communities around the world.
The team, with the expertise of their principals in the United States of America and our partners in India, brings together rich experience in senior housing design, development and management.