Flipkart has launched its Unified Payments Interface (UPI) handle to further enhance its digital payment offerings for all customers, including its 500+ million customers. With this launch Flipkart UPI, customers can now set up their own UPI handle for online and offline merchant transactions within and outside of the Flipkart marketplace.
As an additional distinctive customer experience, customers will also get loyalty features such as supercoins, cashback, brand vouchers, milestone benefits and many more.
About Flipkart UPI
Flipkart UPI can be use to pay for any product or service, including e-commerce transactions on the Flipkart app, Scan and Pay to UPI ID, and recharges and bill payments, the company said in a statement.
In its first phase, Flipkart has partner with Axis Bank, wherein users can register for UPI with the @fkaxis handle for their digital transactions using the Flipkart app.
Also, customers will also get supercoins, cashback, brand vouchers, milestone benefits and many more.
Dheeraj Aneja, Senior Vice President, Flipkart said :
“Recognising the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us,”.
“At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others.”
“Flipkart UPI underscores our dedication to shaping a digitally-empowered society and reaffirms our role as a leading catalyst in India’s digital evolution.”
Flipkart also introduces one-click and quick functionalities for recharges and bill payments, enhancing overall payment efficiency for users.
Flipkart Launches UPI Service in Partnership With Axis Bank to Counter Third-Party Apps
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India’s Most Rewarding UPI
With the tagline, ‘India’s Most Rewarding UPI’, the offering aims to provide customers with an intuitive, safe, and convenient digital payment experience through its integrate checkout funnel and a slew of delightful incentives, including the benefit of instant refunds, as per Flipkart.
Sanjeev Moghe, President and Head – Cards & Payments, Axis Bank said :
“We continue to scale our growth in UPI with partnerships and innovations. Our partnership with Flipkart has come a long way from launching one of India’s most successful co-branded credit cards to now launching the Flipkart UPI service,”.
“Customers can now register for UPI with the @fkaxis handle and can do all fund transfers and checkout payments using the Flipkart app. This solution is cloud hosted and hence provides one of the most stable and scalable UPI platforms for customers,”.
In 2023, UPI process over 117 billion transactions worth Rs 182.84 trillion, showcasing a dynamic landscape with participation from banks, payment service providers, and fintech companies, as per reports.
