Advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform, said Dan Taylor, vice president of global ads at Google. Using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), Google Ads will be able to create campaign workflows based on business prompts given by marketers.
Dan Taylor Said during his recent India visit :
“It learns from the advertisers’ landing pages, queries that are performing well and headlines that they’ve already approved to create entirely new creatives,”.
According to study, marketing and sales have the biggest report revenue effects of AI.
Dan Taylor spoke about Gen AI tools introduce during Google I/O held on 10th May 2023 for marketers and advertisers like Performance Max, and how brands like Myntra, Samsung, HDFC, and Tata AIG saw up to 18% higher conversions by adding AI to their marketing mix.
Performance Max combines Google’s AI technologies across bidding, budget optimisation, audiences, creatives, attribution, and more, Google said.
Google also reiterate its focus on privacy amid rising privacy regulations by countries.
In a survey of 16,500 individuals from 11 Asia-Pacific markets, 8 out of 10 consumers recognise the importance of online privacy and security of their personal information, Dan Taylor said.
Dan Taylor said :
“So much so that 70% of those consumers would stop engaging with a brand in response to a violation of their trust around data. So this is a real consumer concern,”.
Days before the government introduce the Digital Personal Data Protection Bill in the parliament, Google announce enhance privacy features like Privacy Sandbox for web and Android, as it introduce generative capabilities for its ads business for marketers.
The Sandbox initiative balances people’s privacy with business interest, Dan Taylor said.
Dan Taylor said :
“We’re rethinking Chrome and Android as platforms for privacy while working with the industry to develop internet and app experience with privacy at the core that still deliver great outcomes,”.
He also said his company was engaging with the EU Commission “constructively” to address their concerns around Google’s ads business and avoid conflict of interest between consumers and advertisers.
As Gen AI capabilities are enable across sectors and impact international discourse, Dan Taylor said Google has working on AI tools for a decade.
Dan Taylor said :
“While the public discourse on AI seems relatively new, we’ve been innovating on AI and tools that help consumers and businesses for well over a decade.”
During the annual Google I/O conference in May, Google introduce AI tools for marketers with a focus on scaling small businesses.
Dan Taylor said :
“Indian businesses have been investing to put digital front and centre into their marketing and we’re excited about supporting them in leveraging tools like AI to deliver the right outcomes,”.
With tools like Google products studio, businesses can create customise product images for free, without cost-intensive photoshoots.
Dan Taylor said that AI tools move at the speed of customers, and as the internet economy is project to grow 6 times to $1 trillion (approx. Rs. 82,25,155 crore) by the next decade, businesses are not competing with AI, but with other marketers using AI.
Dan Taylor also said that news publishers are “embracing the opportunity of generative AI” from a content creation and optimisation standpoint.
