MG Motors India on 10th January 2023, said that it set up its Auto Expo 2023 pavilion in the metaverse in partnership with Metadome, an immersive 3D and extended reality (XR) technology company.
Call as the MGverse, the automobile brand’s metaverse will allow people to visit its pavilion in its Auto Expo 2023 event from the comfort of their homes in a fully functional virtual universe.
Visitors, as digital avatars, will be able to personalise MG vehicles in the MGverse, and will also be able to finalise car purchases.
MG Motors India is aiming to rope in a clientele of new age tech-savvy car enthusiasts by foraying into the metaverse.
Gaurav Gupta, Chief Commercial Officer, MG Motor India, said :
“With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind is creating a new era of immersive customer experiences,”.
MG Motors has create a virtual mirror setting of its pavilion for the Auto Expo in the MGverse, where it will be showcasing the 2023 MG Hector facelift.
Customers will also get to take a look at other MG car models like the MG Air EV, MG4 EV, MG5 EV and MG Marvel R EV will also be showcase at the event that is to go live on 12th January 2023 in Delhi.
The automaker had launch the MGverse metaverse in June 2022.
The platform is accessible on mobile as well as other web browsers and the MG also intends to make similar experiences available for Virtual Reality (VR) headsets, to provide a more realistic experience at home and in dealerships.
The interest in metaverse among automakers has been simmering for a while now.
Ford as well as Nissan and Toyota have also work into the sector.
Some more companies from the automobile industry are expect to enter the metaverse in the coming months.
According to Nvidia, the metaverse technology is expect to drive upcoming trends in the automotive industry starting this year.
Nvidia said :
“Full-fidelity, real-time car configurators, 3D simulations of vehicles, demonstrations in augmented reality and virtual test drives all help bring the vehicle to the customer,”.
The market opportunity for the metaverse could reach $800 billion (approx. Rs. 59,58,700 crore) over the next two years, research reports suggest estimate.
