PhonePe’s Indus Appstore Launch in India. Indus Appstore is a Android-based mobile app marketplace. The Indus Appstore was launch by the Communications, Electronics and Information Technology Minister Ashwini Vaishnaw during a hybrid event.
The Walmart-own fintech firm said its new app storefront intends to solve the major pain point of the lack of regional language content in marketplaces.
The Indus Appstore will be available in English and 12 Indian regional languages.
Indus Appstore also comes with features such as video-led app discovery, mobile-based logins, and AI-driven app recommendations.
Indus Appstore supports regional languages like Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and many more.
The Indus Appstore comes with a toggle button on the top by which you can switch between languages.
The toggle not only changes the language of the content on the interface but also app names, app trailers and videos, as well as app descriptions.
PhonePe said that the translations were done at the company’s end.
Indus Appstore also allows users to search in any of the 12 regional languages to see search results in those languages.
PhonePe founder and CEO Sameer Nigam said that even transliterations in regional languages will fetch results.
Indus Appstore has 200,000 apps at its launch, as per company.
Some apps like Flipkart, Disney+ Hotstar, Myntra, Zomato, Swiggy, Snapchat, and many more.
The number also includes many thousand games, where it is focus.
The platform has three major categories in gaming which are casual gaming, heavy gaming and real money gaming (RMG).
App listings on the developer platform will be free for the first year but after that, an annual fee will be levied.
PhonePe also said that the marketplace will not charge developers any platform fee or commission for in-app payments if separate payment gateways are use.
As Apple and Google charge between 15% and 25% commission for the same and do not allow integration of other payment services.
As the platform allows users to do a mobile number and OTP-based logins instead of using emails.
For app recommendations, the developer platform uses artificial intelligence (AI)-based algorithms and uses location data.
There are a couple of smart features as well such as smart updates that will allow for faster updations to the latest version.
The personalise storage management feature will recommend to users the rarely use apps which can be put into hibernation (updates will be stopped) and the apps which are never use and can be deleted.
Sameer Nigam also said that app developers will have an option on whether to show ads in their apps or not.
Those who opt in will be able to earn a commission from the generated ad revenue.
For Android smartphone users can download and install the Indus Appstore from HERE.
