Re Sustainability Limited (ReSL) has once again, partner with 92.7 BIG FM for the 16th edition of the award-winning Green Ganesha initiative, #ReBIGGreenGanesha.
Re Sustainability, a leading global circular economy firm, is closely sliging this initiative with Mission LiFE, announce by Hon’ble Prime Minister of India Shri Narendra Modi at UNFCCC COP26, which aims to bring individual behaviours and local cultures at the forefront of the global climate action narrative.
This initiative will reach communities across Hyderabad, Mumbai and Delhi.
These clay Ganesha idols are embed with seeds and fertilizers.
Recipients can perform the #nimarjan ritual at home, in a flowerpot, giving rise to a new life in the form of a new plant.
In Hyderabad and Delhi, it will involve distribution of Eco-friendly Seed Ganesha Idols, motivating citizens to adopt an eco-friendly alternative to celebrate the auspicious festival.
This year, this partnership between Re Sustainability and 92.7 BIG FM taking the idea a step further.
A used paper collection drive from communities across Hyderabad and Delhi has kicked-off, which will then be recycle into large eco-friendly Ganesha Sculptures.
The drive will be follow by a 7-day Mall Activity including Ganesh Idol Sthapana & Arti along with sweets distribution.
In addition, a series of engaging activities will also be held in Mumbai as part of the #ReBIGGreenGanesha campaign.
Big FM RJs will encourage listeners to adopt an eco-friendly lifestyle by giving up the usage of plastic bottles.
For listeners to donate to the cause, special collection points will be set up at Residential Welfare Associations (RWA).
With the use of collected bottles, this effort hopes to create a community of “Plastic Ke Vighnaharta” (Guardians against Plastic) by creating a stunning art piece for pandal decorating.
The gathered bottles will be artistically integrate into one of the RWAs’ displays and use to decorate the pandal.
Volunteers will support Ganpati pandals in maintaining cleanliness and promoting eco-friendly practices during the Ganeshotsav.
Finally, following the celebrations, the bottles will be properly recycle or reuse to build a bench within the same community, providing a practical illustration of sustainable alternatives.
Big FM RJs will take an active role in this exhibit and engage in meaningful conversations with the community’s people, further elaborating on the idea of living sustainably.
Mr. Goutham Reddy, Managing Director. Re Sustainability said,
“Embracing sustainability is not an option but a necessity, if we need to secure a sustainable future for ourselves and generations to come. Re Sustainability has made significant strides towards eradicating water pollution through groundbreaking initiatives like Re BIG Green Ganesha. This eco-friendly initiative is designed with the primary goal of raising awareness among the masses about sustainable practices that are essential for the preservation and conservation of our precious water bodies”.
Mr. Masood Mallick, CEO, Re Sustainability, said,
“The Ganesh Chaturthi festivities bring along immense joy and positivity to all of us, across the country. This year, our flagship campaign takes the message of Responsible & Sustainable Celebrations to every home in India, while aligning with the key tenets of Mission LiFE. With beautiful Ganesha Idols that spring new green life and the associated paper & plastic recycling initiatives, we further strengthen our commitment towards a more sustainable and pollution-free India. This Ganesh Chaturthi, please welcome #ReBIGGreenGanesha to your homes and hearts.”
Re Sustainability has distinguished itself in the field of environmental protection by advocating for a circular economy through its comprehensive services.
Its significant contributions to revolutionizing waste management practices, marked by investments in cutting-edge technology and green initiatives, have been pivotal.
Re Sustainability’s BIG Green Ganesha initiative serves as a testament to their heartfelt and conscious endeavour to mitigate environmental harm during festivities.
About Re Sustainability Limited
Re Sustainability Limited (ReSL), a KKR-backed company, is one of Asia’s leading providers of comprehensive environmental management services.
ReSL offers a whole gamut of environmental services and infrastructure solutions under various categories such as waste management (hazardous, municipal, and biomedical), MAR POL, construction waste, and e-waste; waste to energy; recycling (sewage, paper, plastic, and integrated waste); environmental solutions (remediation, ETPs, and wastewater treatment); automated car park management; and facilities management.
ReSL has a growing global footprint, including over 85 operating locations spread across India, Singapore, the UAE, Qatar, Saudi Arabia, Kuwait, Oman, Tanzania, and the USA.
With over 25 years of operational history, the organization has a dominant presence across the entire waste value chain and has been a long-standing partner in the environmental solutions space for its customers.
About BIG FM
BIG FM, one of India’s largest radio network with 58 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country.
BIG FM has evolved with the changing times. With the new positioning, BIG FM will play a meaningful, relevant and compelling role in lives of consumers.
It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society.
‘Dhun Badal KeToh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’.
Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets.
The network’s occasion-based programming, CSR Activities and client integrated campaigns strongly reflects its DhunBadalketohDekho ethos.
The original content-based shows and engaging brand led campaigns has consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, and Indian Radio Forum & New York Festival.
