Snapchat has achive the 100-million-user milestone India on a monthly basis, Snap Co-Founder and CEO Evan Spiegel announce at the virtual Snap for India 2021 event.
The Snapchat also reveale its local partnerships at the second edition of its India-centric event to further grow the social media camera app that is focus on attracting users through augment reality (AR) filters.
Snapchat also claim to have increase its net new advertisers by 70% in 2020 and is introducing new monetisation streams for users creating content on Snapchat.
The Snapchat announce that it is working with Flipkart to develop AR experiences for e-commerce.
Snapchat also announce its tie-up with Zomato as another major partnership in India.
The Snapchat is aim to help users access restaurant information and be able to place food orders directly from their personal Map on the Snapchat app.
Snapchat is offers virtual try-ons for Snapchat users by bringing Mumbai-base online cosmetics company Sugar Cosmetics and beauty brand MyGlamm to its AR shopping beta programme.
Evan Spiegel Said :
“We have made significant investments to localise the Snapchat experience for the Indian community. We have added culturally relevant content, developed highly active and creative local creator communities, and invested in local products, marketing initiatives, and language support,”.
Snapchat is working with various Android original equipment manufacturers (OEMs) to expand Snapchat.
Snapchat is also trying to get deeper in the country by using its off-Snapchat OEM strategy that is aim to deliver the AR experiences that the app offers natively but without requiring its full-fledged existence.
Samsung was one of the early smartphone makers to deploy Snapchat’s AR experiences within its native camera app.
Snapchat is expanding that experience with the upcoming JioPhone Next.
The Snapchat is also getting user attention in India for its unique emoji experiences that comes through the dedicated app called Bitmoji.
Snapchat claim that India is the second largest and the fastest growing market for the Bitmoji app.
So they didn’t provide any exact numbers to justify the claim.
Snapchat also assert that its community in the country is growing, with 300 Snap Stars since 2020.
Snapchat Stars are particularly the Snapchat users that are verified by the company at its discretion.
Users who are chosen as Snap Stars in India are now provide with access to a feature call ‘Gifting’ through which they will be able to monetise their content by receiving ‘Gifts’ from their fans through Story Replies.
This will be in addition to Creator Marketplace that Snap launched earlier this year and is rolling out to Snap Stars in India soon through which brands will directly connect with the active creators to pay them for producing brand content.
Snap has also so far created AR lenses for 75 local festivals and brought over 350 hyperlocal geofilters across various Indian cities.
It also in August brought its AR feature Landmarker to New Delhi’s India Gate after bringing that experience to Agra’s Taj Mahal and Mumbai’s Gateway of India.
Snapchat is claim to have conduct Lens Studio workshops to teach AR to over 5,000 students in the country.
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