Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign “It’s never just a car” featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.
Celebrating the spirit of cricket and the enthusiastic fans during the ongoing Cricket World Cup in India, Spinny aims to showcase car stories and the unbreakable bond Indians have with their cars. Whether you’re buying or selling your car, it’s a special moment.
Conceptualized by Tanya Mahendru, and directed by Bharat Sikka, the campaign highlights the relationship Sachin has with his car, or as he likes to call it, his Sundae.
He reminisces all the good times he had with this car, his happy place before he takes it out for one last drive.
What follows is a journey into his memory box of long drives, scenic spots, how he maintains the car so tenderly and his favorite music.
Sachin finally finds a suitable place for his precious companion at Spinny, as he trusts Spinny to find someone who cherishes Sundae as much as he does.
Speaking about his involvement in the campaign, Sachin Tendulkar said :
The Founder & CEO of Spinny, Niraj Singh, said :
Spinny has been at the forefront of revolutionizing the used car buying and selling experience, offering certified cars, hassle-free transactions, and exceptional customer service.
With this new campaign, Spinny aims to reinforce its commitment to providing car enthusiasts with a trusted and emotionally connected platform for all their car buying and selling needs.
The campaign will run on digital platforms and will be air during World Cup 2023 on Disney+Hotstar.
About Spinny
Founded in 2015, Spinny is a full-stack use-car retailing platform that aims to bring about transparency and trust in the car buying and selling process for India.
Spinny operates across the entire value chain of pre-owned cars, embedding superior technology and processes to deliver a simple and delightful car-buying and selling experience to customers.
As a testimony of Spinny’s commitment to transparency, accountability, and quality, each car on its platform comes with a 200-point inspection checklist, a 5-day no-questions-asked money-back guarantee, and 1-year after-sales warranty.
Every Spinny car is handpick and comes with a clean history.
On average, only 1 out 20 cars pass through Spinny’s 200-parameter inspection checklist.
All Spinny cars are list on the website where a customer can view the assortment of cars available for sale and filter them based on his or her requirements