Elon Musk and Twitter Chief Executive Officer Linda Yaccarino unveiled a logo for the social media platform that feature a white X on a black background as a replacement for the familiar blue bird symbol.
Linda Yaccarino tweeted, who also post a picture of the logo project on the company’s offices in San Francisco.
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
Both Elon Musk and Twitter Chief Executive Officer Linda Yaccarino’s Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform.
“#GoodbyeTwitter” was trending on the platform with reference to the old logo as many users criticise the new one.
Elon Musk said on a post he want to change Twitter’s logo and poll his millions of followers on whether they would favour changing the site’s colour scheme from blue to black.
He post a picture of a stylised X against a black outer space-themed background.
Elon Musk also refer to the “interim X logo,” and tweeted that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds“.
In response to a tweet asking what will tweets be called under “X”, Musk replied “x’s”.
The original Twitter logo was design in 2012 by a team of three.
Elon Musk's Twitter Begins Switch to X Branding With Site Logo, Profile Photo
— 2YoDoINDIA News Network (@2yodoindia) July 24, 2023
For more details visit : https://t.co/6LqG7nzBnV
For more news visit : https://t.co/98KV4yIruC#2YoDoINDIA #ElonMusk #SocialMedia #Twitter #X #BlueBird #GoodbyeTwitter pic.twitter.com/mRbGmgn25P
“The logo was design to be simple, balanced, and legible at very small sizes, almost like a lowercase “e”,” tweeted Martin Grasser, one of the designers.
Weeks before completing his Twitter acquisition in 2022 Elon Musk had said that buying the company would speed up his ambition to create an “everything app” called X by three to five years.
Elon Musk bought x.com back from PayPal in 2017, saying it had “sentimental value”.
Elon Musk had co-founded x.com as an online bank in 1999 which later transform into PayPal.
While Twitter’s official page on the platform has been renamed as “X”, the domain x.com is not active.
“X is the future state of unlimited interactivity – centred in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Linda Yaccarino tweeted.
Linda Yaccarino, the former advertising chief at NBCUniversal who start as Twitter CEO on 5th June 2023, has taken over when the social media platform is trying to reverse a plunge in advertising revenue.
Since the takeover of Twitter, the company has face huge times with layoffs, a sharp drop in advertisers and the meteoric rise of Threads, Meta’s response to Twitter.
