Twitter users will now soon see new warning labels on false and misleading tweets, redesigned to make them more effective and less confusing. These labels, which Twitter has been testing since July, are an update from those Twitter use for election misinformation before and after the 2020 presidential contest.
Those labels drew criticism for not doing enough to keep people from spreading obvious false info.
The redesign launching worldwide is an attempt to make them more useful and easier to notice, among many other.
Twitter only labels three types of misinformation :
“Manipulated media,” such as videos and audio that have been deceptively alter in ways that could cause real-world harm. election and voting-related misinformation, and false or misleading tweets related to COVID-19.
New designs adds orange and red to the labels so they stand out more than the old version, which was blue and blended in with Twitter’s colour scheme.
Twitter said its tests show that if a label is too eye-catching, it leads to more people to retweet and reply to the original tweet.
Twitter said that the redesign labels show a 17% increase in “click-through-rate,” which means that more people click on the redesign labels to read the information debunking false or misleading tweets.
Misleading tweets that got the redesign label with an orange icon and the words “stay informed” were also less likely to be retweet or like than those with the original labels.
Tweets with more serious misinformation a tweet claiming that vaccines cause autism will get a stronger label, with the word “misleading” and a red exclamation point.
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