Blinkit, previously known as Grofers, is limiting its operations in India. The Blinkit announce that it will only operate in locations where it can ensure product deliveries to users in 10 minutes.
Blinkit is temporarily closing down services in areas where it cannot fulfill deliveries within the said time frame.
Grofers recently rebranded itself as Blinkit.
Albinder Dhindsa, founder and Chief Executive Officer of Blinkit announce via a blog post the decision to shut down the services in areas where it cannot offer faster deliveries.
The Blinkit service will now be available in only the areas where it is able to arrive at users’ locations within 10 minutes or less.
Albinder Dhindsa Said :
“In the near-term, this call will have a significant impact for our business size, and for a large number of our customers. We expect this to impact around 75,000 of the 200,000 daily customers we are serving”.
Albinder Dhindsa said that the firm is opening a new store every four hours and looking forward to serving all the affected customers within four weeks.
Users can update their exact location on the Blinkit app to see if they are currently serviceable.
Grofers, which starts operations as an online grocer in late 2013, rebranded itself Blinkit last week.
Blinkit, which until now has focus mainly on grocery deliveries, is said to have more than 100 partner stores or warehouses in eight cities.
Also, it reportedly has 2,000 employees currently and processes over a million orders a week, across 12 cities in India.
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