DealShare, India’s leading and fastest-growing social e-commerce player, is all set to penetrate deeper into the homes of its new to internet 500 Mn users target group with the launch of its own Brands’ portfolio.
This launch is an extension of the brand’s core philosophy of giving India’s middle and lower-middle-income group access to high-quality branded essentials at prices they consider affordable for daily use.
DealShare aims to consolidate the fragmented CPG consumption at the household level under the “Best Ever Value” Platform.
The Private Brands by DealShare will be manufacture in collaboration with SME’s, thereby further boosting India’s “Make in India” vision to empower more micro-entrepreneurs.
In the first phase, DealShare has introduced 52 categories under Chemko (home cleaning) Swaccha (personal hygiene), Sampoorti (Pantry staples), and X One (Male grooming brands).
DealShare plans to extend its portfolio to the skin & hair care, beauty & apparel categories over the next 2 years.
According to IBEF, the CPG market in India is expect to grow at a CAGR of 14.9% to reach US$ 220 billion by 2025, from US$ 110 billion in 2020.
However, the penetration of unbranded goods is in the high double digits in most categories.
Local & Hyper-local Brands do a good job of servicing small segments of this large market with varying degrees of success.
There is no single platform that caters successfully to the needs of this underserved consumer segment.
DealShare’s in-depth experience in serving middle-to-lower income groups looking for high-quality, low-cost essentials for over 4 years is expect to drive the growth of this business.
The aim is to create a consumer organization that provides every consumer in India with goods that are highly affordable and the best quality one can get at that price.
Sharing his views on the launch, Mr. Vineet Rao, Founder & Chief Executive Officer, DealShare, Said :
This initiative will complement the core social commerce business of DealShare which is focus on bringing local manufacturers to the forefront and providing value products to mass India.
The company has till date empowered over 1000 local brands across India by offering them national presence, visibility, and market share.
The Private Brand products will be available on the DealShare platform as well as in traditional stores; DealShare aims at selling these products nationally, starting with Tier 2 and Tier 3 cities being the DNA and target market of the organization.
Mr. Sourjyendu Medda, Co-founder, Chief Commercial Officer, DealShare Said :
DealShare Private Label brands plan to reach 3000+ towns (population >10k) in India with a disproportionate share of its business coming from the 396 cities with between 100,000 and 1 million people, and 2500 cities with between 10,000 and 100,000 people.
Currently, DealShare is present in 150+ cities across 8 states.
The company has acquired more than 20 million consumers and has onboarded 1000+ DealShare Dost further empowering over 20,000 people with job opportunities.
About DealShare
DealShare is a disruptive e-commerce model built towards re-inventing e-retail for the next billion internet users.
Currently, DealShare is present in 150+ cities across 8 states.
The company has acquired more than 20 million consumers and adds lacs of new consumers every month.
DealShare caters to about 4 lakh orders daily. Since its inception, the company’s focus has been to procure products from local manufacturers and provide them with a platform to digitize their business and scale their local brands.
At present, DealShare has partnered with over 1,000 local and regional brands and sources its products directly from the manufacturers and empowering over 1000 DealShare Dosts as delivery partners across the country.