International Cricket Council (ICC) has unveil a new logo for the upcoming ICC T20 World Cup. The logo’s distinctive pattern pays homage to both the palm trees of the West Indies and the ‘stripes’ of the USA where 20 teams will battle over 55 matches in June 2024.
International Cricket Council (ICC) Said :
"The pinnacle of international T20 cricket just got a vibrant makeover with the unveiling of the new visual identity for the ICC T20 World Cup. This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a dynamic brand identity that captures the essence of the game's relentless energy,".
The emblem combines a bat, ball, and energy to represent the fundamental aspects of international T20 cricket creatively.
The T20 lettering has undergone dynamic changes, forming a swinging ‘bat’ enclose within a lively ‘ball.’
This visual depiction emphasizes the intensity in each ball bowle, illustrating how a single bat swing can impact the game.
The ‘strike’ graphic within the ball reflects the distinctive atmosphere and vibrant energy of International T20 World Cup matches, featuring a zig-zag pattern suggestive of escalating excitement and heart-pounding moments, akin to a lightning strike.
As adds an extra layer of uniqueness, the brand identity will incorporate textures and patterns inspire by the host country for each World Cup edition.
ICC General Manager, Marketing and Communications, Claire Furlong, said :
“The ICC Men’s and Women’s T20 World Cups promise to deliver an electrifying and edge-of-your-seat experience to cricket fans globally, and we hope the new visual identity reflects that vision and energy. The incorporation of the distinctive patterns in the brand will provide hosts with a unique element across the event’s look and feel.”
“We have an exciting six months ahead of us building up to the ICC Men’s T20 World Cup in the West Indies and USA, and fans can now register their interest to receive World Cup information and ticket news.”
