PhonePe announce its entry into local commerce with the launch of its consumer app Pincode, built on the government’s Open Network for Digital Commerce (ONDC) platform. PhonePe Founder and CEO Sameer Nigam said that the Pincode app will be available initially in Bangalore and it will expand to other cities after the app achieves transactions of around 10,000 per day.
PhonePe Launches New Shopping App Called Pincode – Check List Of Services It Is Going To Offer
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Sameer Nigam Said :
“PhonePe is launching a new shopping app that puts stores at the heart of interaction. Pincode is going to open up in Bengaluru. We are going to launch it city by city. We are going to first take transaction volumes like 10,000 a day before we open the next city. We are looking at 100 thousand per day by December,”.
He said this is the second consumer app from PhonePe in about 7 years.
Sameer Nigam said a separate app has been launch because expectations of customers are going to be different.
The Pincode App will pilot in Bangalore with grocery, food, pharma, electronics and home decor.
Retailers available on government support ONDC (Open Network for Digital Commerce,) can join the app.
In September 2022, ONDC, the ministry’s initiative to help small retailers and reduce the dominance of PhonePe was open to the public in certain parts of Bengaluru as part of its beta testing process.
Consumers in Bengaluru could buy grocery products or order food from the stores and restaurants enable by seller apps, Bizom, Digiit, e-Samudaay, eVitalrx, Go Frugal, Growth Falcons, Innobits Mystore, nStore, SellerApp, Ushop and Uengage.
While, Dunzo, Loadshare and Shiprocket would provide logistics services and Protean eGov Technologies Ltd will provide gateway services.
