DP World, a global leader in smart end-to-end supply chain logistics, has today unveiled the new ‘Beyond Boundaries’ initiative, in partnership with cricketing legend Sachin Tendulkar and the ICC, aimed at driving the growth of cricket around the world.
This global mission will see DP World use its end-to-end network and smart logistics capabilities to distribute fifty repurposed shipping containers to grassroots cricket clubs around the world, each one kitted out with essential equipment.
Ahead of the 2023 ICC Men’s 50 Over Cricket World Cup, taking place in India from 5 October to 19 November, the first container was unveil by new DP World Global Ambassador Sachin Tendulkar at NSCI, Mumbai.
The first DP World container along with 40 cricket kits will be place at the Chikhalikar Sports Club in Palghar, Maharashtra while another 210 kits will be present to young cricketers from academies like Achrekar Cricket Academy, and Shivaji Park Gymkhana Academy, to name a few.
Included within each of the containers is 250 bespoke kits: each made up of a cricket bat, helmet, gloves and pads.
Each container is multipurpose, also serving as a pavilion which includes an in-built scoreboard, sun protection and seating.
DP World Global Ambassador Sachin Tendulkar said :
The first container design was brought to life by local artist Sadhna Prasad and pays homage to the Master Blaster himself, with the first 10 containers being inspired by Tendulkar’s legacy.
Over the next five years, DP World will continue to leverage its interconnected global network across 75 countries and six continents to distribute the remaining 49 containers at strategic locations around the world; including another two during this year’s tournament, with more details to follow.
Kevin D’Souza, Senior Vice President – Business Development – Middle East, North Africa and India Subcontinent, DP World added :
The Beyond Boundaries initiative will be amplified throughout the course of the tournament via the ICC broadcast, with a bespoke graphic depicting how ten kits will be donate for every 100 runs score in each match.
All kit donations will be made via the containers unveile in 2023.